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Christopher Greaves

Get Your Clients to Pig Out on Fast Food

Wednesday, May 11, 2011

… and put extra cash in your pocket in the process.

Say what you like about McDonalds, they have some pretty bright people in their marketing and sales departments.

I’m assuming that they were the ones to come up with the “Biggy that?” phrase, asking customers if they would like to upgrade a regular order to a larger drink or fries serving.

It’s my guess too that McDonalds sparked the “combo” offer, where three items are packaged into a single-price bundle, usually (but not always) representing a saving on purchasing the individual items separately.

The Toronto Star article “ Combo meals feed our tendency to pig out on fast food ” suggests to me that I could make a bit more money by asking the client if they’d like a combo, instead of the project they have ordered.

In particular, I like the idea of simplification:-

“People say they like many choices, but in the end if they can eliminate the number of choices, they will do that,” she says. “They take the easy way. They perceive they are getting value.”

Lunch, anyone? It’s on me. The Montreal Deli

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